Capture demand
Build a measurable acquisition program around the demand that already exists.
UTAH-BASED · B2B + ECOMMERCE GROWTH · NATIONWIDE
Growth built around qualified pipeline and profitable customers.
Blackout is a Lehi, Utah-based growth consultancy helping B2B and ecommerce businesses improve paid acquisition, lead quality, Shopify growth, SEO, conversion, attribution, and measurement. The focus is qualified opportunities, profitable customers, pipeline, and business value—not clicks or raw lead volume.
18+
Years in digital growth
100+
Client engagements
01
Senior point of contact
The operating standard
Growth you can explain.
Not the highest possible volume of clicks or form fills. The goal is qualified attention, stronger conversations, and a visible path from media investment to business opportunity.
Find the fit
Identify the strongest combinations of audience, offer, market, and intent before scaling.
Prove value
Connect attention to qualified conversations, pipeline, and business outcomes.
WHEN BLACKOUT IS THE RIGHT FIT
What Blackout does
Strategy and execution stay connected.
Blackout combines senior growth strategy with hands-on paid media, SEO, conversion, measurement, and optimization. No handoff to a junior account layer.
Paid search + paid social
High-intent campaigns built around real demand, priority markets, lead quality, and business economics.
Growth marketing strategy
Senior marketing leadership tied to growth objectives, target markets, offers, and commercial priorities.
SEO + organic growth
Search strategy, content priorities, local signals, and technical foundations that compound beyond paid media.
Explore SEO + AI Search ConsultingConversion optimization
Landing pages, messaging, calls to action, and customer paths designed to improve inquiry quality.
Analytics + attribution
Measurement architecture that connects platform activity to lead quality, pipeline, and business value.
Market intelligence + testing
Competitive positioning, geographic opportunity, and ongoing testing across audiences, offers, and media allocation.
A disciplined growth system
Learn first. Scale with evidence.
The first 90 days establish clean measurement, validate where demand exists, and create business-specific benchmarks before aggressive scaling.
Foundation + intelligence
- Business and funnel review
- Competitive and market analysis
- Measurement and account audit
- Priority recommendations
Launch + learn
- Launch priority campaigns
- Establish traffic-quality controls
- Test messaging and conversion paths
- Set acquisition benchmarks
Optimize + scale
- Reallocate toward stronger signals
- Reduce waste and refine qualification
- Improve conversion paths
- Build the next-quarter roadmap
The system changes by market
Different businesses leak growth in different places.
A qualified case is not a booked treatment. A booked estimate is not an ecommerce order. Blackout builds around the economics, buying decision, and operational handoff inside each business.
01
Qualified consultations
Legal Services
Campaigns and intake built around practice fit, geography, urgency, consultation quality, and signed matters—not anonymous form volume.
Legal demand playbook
02
Booked jobs + estimates
Home Services
Search, calls, service areas, seasonality, dispatch capacity, and job value connected so the calendar—not the lead spreadsheet—shows the result.
Utah HVAC playbook
03
Booked appointments
Health + Wellness
Responsible acquisition built around patient intent, trust, clear next steps, responsive scheduling, and the path from inquiry to attended appointment.
Appointment growth playbook
04
Qualified opportunities
Real Estate + Property
Longer buying cycles, market specificity, financing context, and serious-buyer signals translated into a follow-up system that earns the conversation.
Real estate playbook
05
Sales-ready pipeline
B2B + Professional Services
Complex offers made legible through high-intent search, useful expertise, sharper qualification, CRM feedback, and sales follow-up that respects the buying cycle.
Lehi B2B playbook
06
Profitable customer growth
Ecommerce + Multi-Location
Acquisition, merchandising, conversion, retention, local routing, and contribution margin managed as one system instead of a collection of channel reports.
Ecommerce economicsThe channel may be familiar. The qualification logic, conversion path, follow-up, and scoreboard should be specific.
Explore the field notesUtah roots. Nationwide execution.
Operator experience. Direct access.
Blackout is led by Benjamin Nieporte, a Lehi-based marketing operator with 18+ years across agency ownership, in-house leadership, lead generation, and measurable digital growth. His ecommerce work includes supporting RAGS.com and Jungle Jumparoo through their Shark Tank appearances; RAGS received an on-air offer during that engagement. Clients work directly with the person shaping the strategy and doing the work.
-
Owned and led a Utah digital marketing agency for 13 years.
-
In-house CMO and lead-generation leadership across multi-market and consumer brands.
-
Hands-on expertise across paid acquisition, SEO, conversion, and measurement.
-
Benjamin Nieporte is a longtime Shopify Partner and ecommerce expert with hands-on Shopify experience dating to 2011 and 100+ Shopify jobs completed for brands across the United States, including extensive work with Utah businesses.
Selected client feedback.
2011
Ben’s Shopify work began
Benjamin Nieporte
Founder & Principal Strategist
“We redesigned our website and everything was seamless.”
FAWN DESIGN · BEN’S EARLIER SHOPIFY WORK
“Great experience and super easy to work with.”
PAUL BRYAN USA · BEN’S EARLIER SHOPIFY WORK
“Awesome Job!”
RUSSELL FASHION FOOT · BEN’S EARLIER SHOPIFY WORK
SHOPIFY + ECOMMERCE EXPERIENCE
Ownership + transparency
A cleaner agency model.
Senior judgment should stay connected to the work.
Direct senior access
The same senior lead stays involved across strategy, measurement, optimization, and decision-making.
You own the accounts
Advertising accounts, analytics properties, and campaign data remain client assets.
Media paid directly
Approved platforms bill the client directly, keeping media investment clear and portable.
No media markup
Compensation does not increase simply because media spend increases.
Selective by design
Is there a real fit?
Blackout works with a limited number of businesses where senior attention can materially change the outcome. Share the goal, the constraint, the economics, and what a qualified opportunity looks like. If the fit is not strong, you will get a candid answer.