Straight answers
Before we begin.
Does the price include advertising spend or software?
No. Prices are Blackout service fees in USD. Media, paid software, outside production, specialists and separately approved work are excluded unless expressly included in the proposal. Advertising spend is paid directly to the platforms.
What does “from” mean?
It is the starting service fee for the agreed base scope, not a promise of unlimited capacity. Markets, locations, systems, campaign complexity, production and delivery speed affect the quote. Your proposal confirms the actual fee and included work before signing.
Do Google Ads and Meta Ads count as one service?
No. They are two separate service areas. Focused Growth covers one primary service area. Demand Engine can combine Google Ads and Meta Ads as its two selected services. SEO and AEO, by contrast, are one integrated organic-search service.
How do I choose the right engagement?
Choose Signal Sprint for a focused diagnosis, Growth Advisory when your team can execute, Focused Growth for one hands-on service area, Demand Engine for two coordinated services, Growth Operator for fractional leadership, or Scoped Projects for a defined one-off improvement.
What exactly do I receive from Signal Sprint?
For $1,750 one-time, you receive a kickoff questionnaire, a 30-minute scoping conversation, one defined path review, relevant measurement and competitive / intent checks, three to five prioritized findings, a written 30-day action plan, a baseline scorecard, a 60-minute readout and one consolidated clarification round. It is not implementation.
How long does Signal Sprint take?
The typical timeline is 7–10 business days after the required access and inputs are available. We confirm the path and timing during scoping. Missing inputs or delayed approvals can move the schedule. The 30-day action plan is a roadmap, not 30 days of included execution.
Is the Sprint credited toward future work?
No automatic credit is included in this offer. Any credit toward a later engagement must be explicitly stated in your written proposal before purchase.
What is the minimum initial commitment?
Signal Sprint is $1,750 one-time. Growth Advisory is $2,750/month for three months ($8,250). Focused Growth starts at $4,500/month for three months ($13,500). Demand Engine starts at $7,500/month for four months ($30,000). Growth Operator starts at $12,500/month for six months ($75,000). Scoped Projects use the quoted fee and milestones. These are service fees; excluded costs are additional. Billing, renewal and cancellation terms are confirmed in the agreement.
Who executes the work?
Blackout provides the diagnosis for Signal Sprint; your team implements. Growth Advisory guides your existing team or vendors. Focused Growth and Demand Engine include the agreed hands-on delivery. Growth Operator provides fractional leadership and selected work within reserved capacity; your team or approved specialists supply the remaining production capacity. Benjamin remains directly involved.
What support and meetings are included?
Growth Advisory includes two 60-minute sessions and up to four consolidated decision-support requests monthly through one agreed channel. Focused Growth includes a weekly operating review and one monthly decision session. Demand Engine includes a weekly operating review and two monthly working sessions. Growth Operator includes weekly leadership sessions, monthly executive reviews and quarterly planning. Response expectations and meeting details are agreed before kickoff; none of these packages includes unrestricted on-call support.
Can we change priorities or add work?
Yes, through a written scope review. A new priority can replace planned work or receive an additional quote; it does not silently add another service or unlimited production. Deliverables, systems, implementation capacity, revision allowance and dependencies are agreed in the proposal.
Is a full Shopify website included in the project range?
No. Scoped Projects typically cost $3,500–$7,500 for defined improvements; that range is not a ceiling. Full Shopify builds, complex migrations, major integrations and multi-location rollouts require a separate estimate. Ongoing Shopify conversion work also does not imply a full rebuild.
Do you guarantee rankings, AI recommendations or revenue?
No. We commit to the agreed work, transparent priorities and evidence-led decisions—not guaranteed rankings, indexing, AI recommendations, leads or revenue. Results depend on your offer, market, budget, data, implementation, approvals and sales follow-up.