Lehi, Utah · Serving Shopify Businesses Nationwide

Shopify Website Design & Development

Build a Shopify website that makes your offer clear, works beautifully on mobile, and supports measurable growth. Based in Lehi, Utah, Blackout Marketing & Consulting brings website design, theme development, SEO + AI Search and marketing strategy together for Utah businesses and teams nationwide.

Plan Your Shopify WebsiteCheck Your Acquisition Economics

Improve an existing store, plan a focused rebuild, or identify what to fix before increasing ad spend.

Experience behind the work

Shopify expertise since 2011, built into Blackout.

Blackout is led by Benjamin Nieporte. His hands-on Shopify design, development and marketing work began in 2011 and spans hundreds of client engagements across his career. That experience now informs how Blackout scopes stores, connects design to the buying journey and plans measurable growth after launch.

2011Year Ben began working with Shopify businesses
15+ yearsAcross storefront design, development and marketing
10 reviewsSelected feedback from Ben’s earlier Shopify work

Customer-reported feedback

What Shopify clients said about Ben’s earlier work

These are concise summaries of reviews published in Shopify’s Partner Directory for projects delivered by Ben and a prior team before Blackout. They are not reviews of Blackout projects.

  1. Russell Fashion Foot

    The customer described turning a dated, retail-focused site into a more useful ecommerce channel while bringing a long-standing customer base online.

    Store build or redesign · Review summary

  2. Fawn Design

    The customer said the website redesign and migration went smoothly.

    Store build or redesign · Review summary

  3. Paul Bryan USA

    The customer praised collaboration, custom graphics, attention to keywords and metadata, and an easier-to-shop storefront.

    Store build or redesign · Review summary

  4. WonderDreamsWorld

    The customer appreciated a user-friendly new store and Ben’s communication throughout the project.

    Store build or redesign · Review summary

  5. Florida Man’s Lunacy

    The customer reported a strong sales response after an initial social campaign with Ben’s team. This is the customer’s account, not an audited Blackout result.

    Social media marketing · Review summary

  6. SexyModest Boutique

    The customer described thorough planning and substantial early SEO and site work after frustrating previous attempts.

    Store build or redesign · Review summary

  7. Shopify merchant · Platform move

    After moving back from Wix to Shopify, the customer highlighted responsive communication and openness to changes and critiques.

    Store build or redesign · Anonymous review summary

  8. Shopify merchant · Team delivery

    The customer praised the team’s workmanship and said they would work with them again.

    Store build or redesign · Anonymous review summary

  9. Shopify merchant · Store setup

    The customer commended Ben and a teammate’s professionalism, knowledge and website work completed so far.

    Store build or redesign · Anonymous review summary

  10. Shopify merchant · SEO

    The customer thanked Ben and his team after a difficult prior experience with marketing and website design.

    SEO · Anonymous review summary

These summaries reflect customer opinions about Benjamin Nieporte’s prior Shopify work, not Blackout client reviews or independently verified results. Read the original reviews on Shopify. The source profile currently retains its former business name while its rebrand is pending. Historical feedback does not guarantee future outcomes.

Plan your Shopify project

Read the Shopify design and development buyer’s guide

Shopify Services Built for Growth

  • Shopify Store Strategy & UX

    Improve site structure, navigation, product discovery, mobile experience, messaging, and conversion paths around real customer behavior.

  • Design & Development

    Custom Shopify design, theme improvements, landing pages, product pages, collection pages, custom sections, and integrations.

  • Conversion Rate Optimization

    Improve product clarity, calls to action, trust information, offers and mobile buying paths. Checkout recommendations account for your Shopify plan and available extensions.

  • Analytics & Tracking

    Review purchase events, revenue definitions, consent behavior and duplicate tracking before adding more tags or integrations.

  • SEO & AEO Foundations

    Improve product and collection content, crawlability, internal links, metadata and accurate structured data. Answer real buyer questions clearly.

  • Paid Media Readiness

    Landing-page relevance, message match, page speed, retargeting readiness, and conversion tracking.

From First Build to Focused Redesign

What Your Shopify Website Project Can Include

A good Shopify build starts with the customer journey, not a list of apps. We agree the scope around your catalog, content, conversion goals and existing systems before development begins.

Website Design & Theme Development

Brand-aligned layouts, responsive navigation, reusable Shopify sections, and clear product, collection or service templates. We prioritize accessible contrast, readable content and straightforward editing so your team can maintain the site after launch.

Shopify SEO & AI Search Readiness

A page-to-intent map, descriptive titles and headings, useful buying guidance, crawlable internal links, canonical checks and structured data that matches visible facts. For a redesign, preserve useful URLs and map redirects before launch. SEO and AEO share this foundation; neither a new theme nor extra schema guarantees rankings or AI citations.

Explore our SEO + AI Search consulting for a defined organic-search scope, or use the Shopify collection SEO audit guide to review product discovery, filters and buying guidance.

Marketing & Measurement Readiness

Connect the website to the next customer action: an inquiry or a purchase. Review existing analytics and consent before adding tracking, distinguish contact-page interest from submitted inquiries, and scope Google Ads or Meta Ads separately from the website build.

A Defined Launch & Handoff

The agreed deliverables can include a page inventory, design and content review, tested templates, a redirect plan where needed, mobile and form checks, search-discovery checks, and an editing handoff. Third-party apps, subscriptions, custom integrations and ongoing optimization are identified separately in the proposal.

Utah-Based, Built for Nationwide Customers

We are based in Lehi and serve businesses in the Salt Lake City, Provo and wider Utah markets, with remote collaboration available throughout the United States. Your site should reflect where you genuinely operate and deliver—not imply offices or local inventory you do not have.

Planning a new build or redesign? Bring your current URL, catalog or service list, required features, available content and target launch date. Those inputs determine scope, budget and timing. Explore our Engagement Options or discuss your Shopify website.

Plan Your Build With a Clear Brief

Before choosing a theme or committing to a rebuild, compare scope, content responsibilities, search safeguards and launch acceptance criteria. Read our Shopify website design and development buyer’s guide for a practical planning checklist. If the foundation is already sound, our Shopify conversion optimization guide can help you prioritize a focused refresh.

Why This Is Different

A store redesign, an ad campaign and an analytics setup should support the same business goals. We connect them through a prioritized improvement plan.

Customer Intent → Store Experience → Purchase → Measurement → Learning

Start with a review of the buying journey and measurement gaps. Define the highest-priority changes, implementation scope and success measures before expanding the work. For broader acquisition and retention strategy, explore our Ecommerce Growth Consulting.

Built Around Performance, Not Just Design

  • Acquisition-First Thinking

    Pages are built around how traffic actually arrives and converts.

  • Measurement Built In

    GA4, GTM, ad-platform tracking, and attribution are part of the strategy.

  • Continuous Optimization

    Performance data informs what gets tested and improved next.

Our Shopify Growth Process

  • Audit

    Review mobile journeys, product discovery, search visibility and the measurement setup. Separate observed issues from hypotheses.

  • Strategy

    Produce a prioritized backlog with expected impact, effort, dependencies and an agreed implementation scope.

  • Build

    Make scoped changes with backups, preview checks and a clear rollback path. Preserve working URLs and integrations.

  • Track

    Validate the agreed events and revenue definitions against store records, allowing for consent and attribution differences.

  • Test

    Test a clear hypothesis where traffic supports it. With low volume, prioritize usability fixes and qualitative evidence.

  • Optimize

    Review comparable periods, conversion and customer economics. Decide what to keep, revise or test next.

Tracking & Analytics

Growth becomes much harder when the data cannot be trusted.

We review the existing Shopify, GA4 and advertising setup before recommending changes. Priorities include purchase-event accuracy, duplicate events, refunds, revenue definitions, UTM consistency and consent behavior. Browser and server-side tracking are evaluated as part of the setup—not a promise of perfect attribution.

Use the free Measurement & Attribution Readiness Analyzer to organize your questions. No tool installation or new tracking is required to use it.

SEO, AEO & Paid Media Readiness

Shopify growth should not depend entirely on paid advertising.

We help search engines and people understand your products through clear descriptions, collection architecture, relevant internal links, accurate structured data and useful buying guidance. There is no special AEO markup that guarantees AI recommendations.

For acquisition, connect the offer and landing page to the campaign, then evaluate customer quality and contribution—not just clicks. Explore Google Ads Management, Meta Ads Management, and our Free Marketing Tools.

Ongoing Optimization

A Shopify store should continue improving after launch.

We use performance data, user behavior, paid-search insights, conversion trends, and customer feedback to identify new opportunities for growth.

The goal is continuous improvement, not a one-time website project.

Shopify Consulting in Utah & Nationwide

Blackout Marketing & Consulting is based in Lehi, Utah. We work with businesses across Utah, including the Salt Lake City and Provo areas, and collaborate remotely with ecommerce teams throughout the United States. Service coverage is not a claim of offices in each city.

Bring your store URL, main products, growth goals and the problem you want to solve. We can help decide whether a focused improvement, a broader rebuild or a measurement review is the right starting point. Scope and fees are agreed before implementation; see our Engagement Options.

Shopify Growth Questions

Can you improve my existing Shopify store without rebuilding it?

Yes. We first review the current theme, apps, navigation and purchase journey. When the foundation is usable, focused product-page, collection, speed or messaging improvements may be more appropriate than a full rebuild.

What is included in a Shopify growth review?

The agreed review can cover the customer journey, product and collection clarity, mobile usability, search visibility, acquisition economics and measurement gaps. The output is a prioritized set of findings and next steps; implementation and ongoing management are scoped separately.

How quickly can Shopify SEO and AEO improvements work?

Technical and usability fixes can be deployed once tested, but discovery, indexing and ranking changes take time and are not guaranteed. Timing depends on competition, the store’s history, content quality and crawl activity. We measure progress using relevant search traffic and business outcomes, not a promised ranking deadline.

Can every Shopify checkout be customized?

No. Available changes depend on the Shopify plan, supported apps and extensions. We check those constraints before proposing checkout work. Advanced checkout customization may require Shopify Plus; a theme change alone does not unlock it.

Do I need Google Ads and Meta Ads at the same time?

Not necessarily. Channel selection depends on demand, the offer, creative resources and customer economics. A focused test with a clear landing page and measurement plan can be more useful than splitting a small budget across too many campaigns.

How do you judge whether store changes are helping?

We look at purchase conversion alongside average order value, new-customer acquisition cost, returns and contribution margin. Comparisons account for traffic mix, promotions and seasonality. A higher conversion rate alone does not establish more profit.

Let’s Improve Your Shopify Store

Whether you’re launching a new Shopify store, rebuilding an existing one, or trying to improve conversion performance, we can help identify what is working, what is holding the store back, and where the biggest growth opportunities exist.

Let’s build a Shopify store designed to perform.

Start a Shopify Growth Conversation