Lehi, Utah · Serving Businesses Nationwide
Utah Paid Marketing Agency.
Measured beyond the click.
Senior-led paid search and paid social management for businesses that need qualified opportunities and profitable customers—not another report full of cheap leads.
- Direct senior access
- Client-owned accounts
- Media billed directly
- No media markup
The Short Answer
Paid media management that connects the whole path.
Blackout Marketing & Consulting helps Utah and nationwide businesses plan, manage, and improve Google Ads and Meta advertising across Facebook and Instagram. We connect campaign strategy, creative direction, landing pages, conversion measurement, and CRM feedback to the outcomes your business can actually use.
Based in Lehi, Utah, Blackout works remotely with businesses across the United States. The starting point is your offer, service area, sales capacity, and customer economics. We do not assume that every business needs both platforms—or that a larger budget is the first fix.
Utah Paid Marketing, With a Clear Starting Point
Choose the Next Step for Your Advertising
Capture Existing Search Demand
People already search for your service or product. Start with search intent, geographic coverage, a useful landing page and a definition of a qualified outcome.
Explore Utah Google Ads & PPC ManagementExplain the Offer Through Creative
Your product or service needs a demonstration, a clear story or a reason to act. Start with the message, approved assets, destination and follow-up plan.
Explore Utah Facebook & Instagram AdsDiagnose Before Scaling
You are already spending, but the reports do not explain customer quality or profit. Start with a focused review of measurement, acquisition economics and the buying journey.
Use the Free Measurement Readiness AnalyzerBased in Lehi, Blackout supports businesses across Utah, including the Salt Lake City and Provo areas. Nationwide management is available when your offer and operations support a broader market. Your campaign footprint should follow customer opportunity and delivery capacity.
Comparing agencies? Use our Utah PPC agency evaluation checklist and engagement options to clarify ownership, scope, costs and reporting before committing.
Two Channels. Different Jobs.
Capture demand. Earn attention. Verify the result.
Google Ads Management
Reach people actively looking for the service or product you sell. Align the search, the ad, and the landing page before asking the campaign to scale.
- Search intent, campaign structure, and negative-keyword review.
- Offer-specific ads and landing-page recommendations.
- Geographic controls aligned with actual service coverage.
- Conversion-goal review and lead-quality reconciliation.
- Shopping and Performance Max evaluation where the offer, feed, measurement, and budget support them.
Meta Ads Management
Give the right audience a reason to care before they search. Build Facebook and Instagram campaigns around a credible offer and useful creative tests.
- Audience, offer, and campaign-objective alignment.
- Creative concepts, briefs, and a practical testing plan.
- Website-versus-instant-form lead-path evaluation.
- Retargeting strategy where consent and audience eligibility allow.
- Qualified-lead or purchase reporting connected to business outcomes.
Landing Pages & Lead Quality
A click is only useful if the next step makes sense. We look at message match, mobile usability, service fit, form friction, and what happens after an inquiry arrives. Website development and creative production are scoped explicitly.
Tracking & CRM Feedback
Separate inquiries, qualified opportunities, booked meetings, and customers. Review conversion delivery, duplicate events, attribution windows, and source data. Enhanced conversions or Conversions API work is scoped around platform eligibility, permissions, and consent—not treated as a shortcut around privacy choices.
Built Around the Business
The right outcome depends on what you sell.
B2B + Professional Services
Prioritize service fit, sales acceptance, qualified pipeline, and the buying cycle. A downloaded guide and a serious sales conversation belong on different lines of the report.
Professional Services Lead Generation →Local + Multi-Location
Match acquisition to service areas, response coverage, location capacity, and the value of a booked or completed job. Compare markets fairly before reallocating budget.
Multi-Location Growth →Shopify + Ecommerce
Connect paid acquisition to store conversion, returns, contribution margin, and new-customer economics. Platform ROAS is a useful input, not a complete profit statement.
Shopify Growth & Conversion →Utah Roots. Nationwide Execution.
Local context without a local-only ceiling.
For Utah businesses, we can scope campaigns around the Wasatch Front, Utah County, Salt Lake County, or the specific markets you actually serve. A Lehi B2B consultancy, a Salt Lake City service business, and a statewide ecommerce brand should not inherit the same geographic strategy.
For nationwide engagements, we organize testing around service eligibility, regional economics, sales coverage, time zones, and fulfillment capacity. We work remotely across the United States; this does not mean Blackout has offices in every market.
Google's location settings distinguish presence from presence or interest. The right choice depends on the business model, and location signals are not perfectly accurate. We review settings alongside actual lead locations rather than assume that a selected city guarantees local buyers.
A Practical Starting Point
Learn first. Then earn the right to scale.
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Diagnose the constraint.
Review the offer, accounts, landing pages, measurement, recent lead quality, and cost structure. Agree on what counts as a useful outcome.
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Fix the highest-impact gap.
Prioritize campaign structure, conversion goals, creative, message match, or the follow-up process. Set the scope and test budget before changes.
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Test with a decision attached.
Define the hypothesis, useful evidence, review window, and conditions for continuing, revising, or stopping.
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Report what the business received.
Review qualified opportunities or customer economics alongside platform performance. Allow for sales lag and document what remains uncertain.
Timing depends on access, scope, creative readiness, tracking quality, and the sales cycle. This is a working sequence, not a promise of results within a fixed number of days.
The Scoreboard Matters
A cheap lead can be an expensive customer.
Here is a hypothetical comparison—not a Blackout client result. Two campaigns each spend $3,000. One produces 100 inquiries and six qualified opportunities; the other produces 40 inquiries and 12 qualified opportunities. Their costs per inquiry are $30 and $75. Their costs per qualified opportunity are $500 and $250. The cheapest inquiry is not the cheapest qualified opportunity.
That still does not establish which campaign produces more profit. Compare sales acceptance, closed customers, margin, and the same matured cohort before making that decision.
Senior judgment. Clear ownership. Defined scope.
Benjamin Nieporte leads Blackout's strategy and execution. You work directly with the senior lead shaping the plan. Advertising accounts, analytics properties, and campaign data remain client assets; approved media spend is billed directly by the platforms, separately from Blackout's fees.
Start with our engagement options and pricing. A focused audit or improvement project may be more useful than ongoing management. We agree on channels, deliverables, creative responsibilities, measurement work, and reporting before an engagement begins. Recommendations and budget changes are grounded in your customer economics, operational capacity, and the evidence available.
Before You Hire an Ads Partner
Questions worth asking.
Should we use Google Ads, Meta Ads, or both?
Google Search is often a useful starting hypothesis when buyers already search for a specific solution. Meta may fit an offer that benefits from visual explanation, creative testing, or reaching people before they search. Both can make sense when budget, measurement, creative capacity, and the sales process support a fair test. We recommend based on your business rather than require both.
Do you work with businesses outside Utah?
Yes. Blackout is based in Lehi, Utah, and provides remote consulting and paid-media management for businesses across the United States. Campaign geography follows where your business can sell or deliver.
What does Google Ads and Meta Ads management cost?
The fee depends on channel scope, account complexity, landing-page and creative needs, and measurement work. See our published engagement options; media spend is separate and paid directly to the platforms. A conversation establishes fit and the appropriate scope, not an automatic retainer.
How much advertising budget do we need?
There is no useful universal minimum for every industry. Estimate affordable acquisition cost, expected click and conversion economics, reachable demand, and how many outcomes a test needs. A small budget spread across too many markets and channels can produce activity without a clear decision.
Can you improve an existing account?
Yes. An existing-account review can examine search intent, creative, geography, conversion goals, landing pages, and CRM outcomes. We do not assume the account needs rebuilding before examining the evidence.
Do you guarantee leads, ROAS, rankings, or AI recommendations?
No. Auction competition, customer demand, creative, the offer, and sales execution all affect results. Paid-media work does not purchase organic rankings or AI citations. We agree on measurable goals, explain the evidence, and report limitations honestly.
Make the decision with better information.
Explore the channel-specific scope: Google Ads Management and Meta Ads Management.
Before hiring a partner, use the free Google Ads Budget + Pipeline Planner and Measurement & Attribution Readiness Analyzer to clarify the economics and evidence.