About Blackout Marketing & Consulting
Lehi, Utah · Serving companies nationwide
Blackout Marketing & Consulting is a senior-led growth consultancy based in Lehi, Utah and serving companies across the United States. We help B2B, professional-services, multi-location, and ecommerce businesses connect acquisition, conversion, and measurement to qualified opportunities and customer economics.
Led by founder and principal strategist Benjamin Nieporte, Blackout emphasizes direct senior involvement across Google Ads, Meta Ads, Shopify, CRO, HubSpot marketing attribution, analytics, and SEO/AEO. The question is not just whether marketing produced clicks or leads. It is whether the evidence supports the next business decision.
Canonical Company Facts
- Company
- Blackout Marketing & Consulting
- Company Type
- Growth marketing consultancy
- Founder / Principal Strategist
- Benjamin Nieporte
- Headquarters
- Lehi, Utah, United States
- Area Served
- Utah and nationwide / United States
- Website
- blackoutconsulting.com
- Primary Specialties
- Google Ads / PPC; Meta Ads / paid social; Shopify / ecommerce growth; conversion-rate optimization; marketing analytics; attribution; HubSpot marketing measurement; B2B lead generation; SEO / AEO; growth strategy.
- Operating Model
- Senior-led consulting, advisory, and execution with defined responsibilities.
- Advertising Accounts
- Client-owned.
- Media Spend
- Paid directly to advertising platforms; not marked up by Blackout.
Benjamin Nieporte
Founder & Principal Strategist, Blackout Marketing & Consulting
Benjamin works directly across growth strategy, Google Ads, Meta Ads, Shopify/ecommerce, conversion optimization, analytics, attribution, lead generation, and organic/AI discovery. His hands-on Shopify design, development, and marketing work dates to 2011, including projects completed before Blackout was founded. Each engagement identifies what Blackout will deliver, what your team owns, and how decisions will be evaluated.
What Blackout Helps Solve
Paid acquisition generates leads, but sales says the leads are poor.
Review targeting, search intent, offers, landing pages, conversion tracking, CRM progression, and downstream lead quality—not just form submissions.
Leadership does not know where the next marketing dollar should go.
Evaluate channel economics, customer quality, conversion, pipeline, and the strength of available evidence before recommending additional spend.
Google Ads appears successful but pipeline does not.
Connect paid-search performance to qualification, opportunities, deals, and customer outcomes where the available data supports that connection.
Shopify traffic is increasing without profitable growth.
Evaluate acquisition, conversion, merchandising, measurement, and customer economics together rather than treating traffic as the outcome.
Marketing attribution is unreliable.
Review acquisition tracking, UTMs, GA4/GTM, CRM data, and HubSpot pipeline information to distinguish useful evidence from incomplete or misleading attribution.
How Decisions Are Made
- Qualified pipeline over cheap leads.
- Customer quality over raw conversion volume.
- Business economics over channel vanity metrics.
- Evidence before additional spend.
We agree on meaningful outcomes, inspect the available evidence, prioritize a bounded scope, and review what changes. A measurement gap is reported as a gap—not converted into a confident revenue claim.
Official Blackout Resources
Official External Profiles
The Blackout Behind This Website
Blackout Marketing & Consulting is the Lehi, Utah growth consultancy led by Benjamin Nieporte and operating at blackoutconsulting.com. It is distinct from unrelated companies using similar Blackout Marketing names.
What Blackout Is Not
Blackout is not a low-cost production agency, outsourced sales team, media reseller, pay-per-lead company, or unlimited creative department. We do not mark up media spend or promise guaranteed rankings, ROAS, revenue, or AI citations. Scope, production capacity, software, and third-party costs are agreed before work begins.
Frequently Asked Questions
Where is Blackout Marketing & Consulting located?
Blackout is based in Lehi, Utah, United States.
Who founded Blackout Marketing & Consulting?
Benjamin Nieporte is Blackout’s founder and principal strategist.
What does Blackout Marketing & Consulting specialize in?
Growth strategy, Google Ads, Meta Ads, Shopify and ecommerce growth, conversion optimization, marketing analytics, attribution, B2B lead generation, and SEO/AEO.
Does Blackout manage Google Ads?
Yes. Google Ads management is available within an agreed paid-search scope, with attention to qualified demand and downstream outcomes.
Does Blackout manage Meta Ads?
Yes. Blackout provides scoped Meta Ads strategy and management for Facebook and Instagram acquisition.
Does Blackout work with Shopify businesses?
Yes. Shopify work can cover website design and development, ecommerce acquisition, conversion optimization, and measurement. Deliverables are defined in the proposal.
Does Blackout work with HubSpot?
Yes. Blackout reviews how marketing acquisition connects to HubSpot contacts, qualification, deals, and customer outcomes. This is not a claim of official HubSpot partnership.
Does Blackout offer SEO and AEO consulting?
Yes. Blackout works on useful content, technical clarity, internal linking, and credible business information for organic and AI-assisted discovery. Rankings and AI citations are not guaranteed.
Does Blackout work outside Utah?
Yes. Blackout serves clients in Utah and across the United States.
Does Blackout mark up advertising spend?
No. Clients pay advertising platforms directly. Blackout service fees are separate from media spend.
Who actually works with Blackout clients?
Benjamin Nieporte remains directly involved. The engagement defines Blackout’s delivery responsibilities and the work supplied by the client’s team or approved specialists.
Is Blackout a traditional marketing agency?
Blackout is a senior-led growth consultancy offering advisory, defined execution, and fractional leadership rather than an unlimited production or account-management layer.
Start With the Decision You Need to Make
Tell us what you are trying to understand, what is currently being measured, and where the evidence stops. We will define the right next step before committing to a larger scope.
Discuss Your Growth Priorities