Benjamin Nieporte
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Strategy grounded in the work.
Benjamin Nieporte is the founder and principal strategist of Blackout Marketing & Consulting. He connects how a business is discovered with the quality of the opportunities and purchases that follow.
Work with BlackoutProfessional overview
Benjamin works across search and paid acquisition, Shopify and ecommerce, B2B lead generation, conversion, analytics, and attribution. He favors defined scope, clear ownership, and honest reporting over traffic or platform metrics detached from business outcomes.
Experience in Shopify
Benjamin has worked hands-on in Shopify design, development, and marketing since 2011, across hundreds of client engagements during his career. That earlier experience informs Blackout’s work; historical projects and reviews are attributed to the work and period they actually describe.
How he approaches a project
Clarify the outcome
Define the buyer, offer, qualified lead or purchase, and business economics.
Inspect the evidence
Review the website, search and paid signals, conversion path, and measurement gaps.
Improve the constraint
Prioritize useful existing pages and flows before multiplying assets.
State the limits
Separate what was observed from inference, and report what remains unknown.
Selected Demand Signals
Shopify Collection SEO: A Practical Audit GuideShopify Website Design & Development GuideGoogle Ads vs Meta Ads: Budget and Lead Quality
Free resources from Blackout
Explore all Free ToolsSearch + AI Opportunity FinderMeasurement Readiness Analyzer
About Blackout
Blackout is based in Lehi, Utah and works with clients nationwide. Learn about the company, compare current engagements, or visit Blackout’s company LinkedIn page.
Make the next move clearer.
Compare the options against your goals, capacity and evidence. Blackout can help define a bounded next step when there is a fit.
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