Customer Acquisition
Improve Google, Meta, paid social, SEO, and channel strategy around profitable customer acquisition rather than platform-reported ROAS alone.
Shopify + Ecommerce Growth Consulting
Shopify growth built around profitable customers.
Blackout helps Shopify and ecommerce brands connect paid acquisition, storefront conversion, SEO, retention, analytics, and attribution to profitable customer growth.
Founder Benjamin Nieporte is a longtime Shopify Partner and ecommerce expert with hands-on Shopify experience dating to 2011 and 100+ Shopify jobs completed for brands across the United States, including extensive work with Utah businesses.
Discuss ecommerce growthSince 2011Hands-on Shopify work
100+Shopify jobs completed
UtahDeep local experience
U.S.Nationwide ecommerce work
Shopify Growth System
Where Shopify growth usually breaks down.
Profitable ecommerce growth depends on more than traffic. Blackout looks across acquisition, storefront conversion, customer economics, retention, and measurement to identify where growth is being lost and what deserves the next investment.
Storefront Conversion
Improve product discovery, merchandising, landing paths, offers, checkout behavior, and conversion friction across the Shopify customer journey.
Retention + Measurement
Connect analytics, attribution, repeat purchase, customer value, contribution margin, and retention so growth decisions reflect real ecommerce economics.
The short answer
What does a Shopify growth consultant actually improve?
A Shopify growth consultant looks beyond traffic and platform ROAS to understand how customer acquisition, storefront conversion, retention, attribution, and ecommerce economics work together.
Blackout evaluates which paid and organic channels attract profitable customers, where buyers lose momentum in the storefront, how merchandising and conversion paths affect revenue, and whether analytics can reliably connect marketing spend to customer and business value.
The goal is not simply more Shopify orders. It is a stronger ecommerce growth system with better acquisition economics, higher conversion, stronger retention, clearer measurement, and healthier contribution margin.
One connected Shopify growth system
Acquisition, conversion, retention, and measurement work together.
Profitable Shopify growth rarely comes from one channel or one tactic. Blackout connects the disciplines that determine whether marketing spend becomes profitable customers, repeat purchase, and durable ecommerce growth.
Paid + organic customer acquisition
Blackout evaluates which channels, campaigns, audiences, and search demand produce customers with healthy economics rather than simply producing traffic or platform conversions.
- Google Ads and paid search strategy
- Meta and paid social acquisition
- SEO and organic demand capture
- Channel and audience economics
Shopify conversion + merchandising
Acquisition only works when the storefront turns intent into purchases. Blackout reviews product discovery, merchandising, offers, landing paths, trust, checkout behavior, and conversion friction.
- Product and collection discovery
- Landing-page and offer strategy
- Conversion-rate optimization
- Checkout and mobile friction
Repeat purchase + customer value
Profitable ecommerce growth depends on what happens after the first order. Blackout looks at repeat purchase, retention, lifecycle performance, and customer value to understand whether acquisition can scale sustainably.
- Repeat-purchase analysis
- Retention and lifecycle strategy
- Customer-value segmentation
- Acquisition-to-retention feedback
Attribution + ecommerce economics
Blackout connects marketing activity to Shopify revenue, customer value, contribution margin, and retention so budget decisions are based on business value rather than platform ROAS alone.
- GA4 and Shopify measurement
- Channel and campaign attribution
- CAC, customer value, and margin
- Budget allocation by business outcome
Selected ecommerce experience
Proof from real ecommerce work.
Blackout's Shopify and ecommerce perspective comes from hands-on work across acquisition, storefronts, SEO, conversion, analytics, and growth—not theory alone.
RAGS.com
Supported ecommerce and digital growth through the brand's Shark Tank period. RAGS received an on-air offer during Benjamin Nieporte's engagement.
Client feedback from Benjamin's prior ecommerce work: “It has been a game changer.”
Jungle Jumparoo
Worked across ecommerce, website growth, SEO, conversion, and digital marketing during the brand's Shark Tank period.
Client feedback from Benjamin's prior ecommerce work: “They have improved our sales, SEO rankings, and overall user experience.”
Fawn Design
Supported ecommerce website and digital growth work focused on creating a stronger customer experience and growth foundation.
Client feedback from Benjamin's prior ecommerce work: “We redesigned our website and everything was seamless.”
Benjamin Nieporte brings hands-on Shopify experience dating to 2011 as a longtime Shopify Partner and ecommerce expert, with 100+ Shopify jobs completed across brands in Utah and nationwide.
Shopify SEO + AI visibility
How do Shopify brands improve visibility in Google and AI search?
There is no separate switch that makes a Shopify brand “rank in AI.” Search engines and answer systems still need crawlable pages, clear brand and product entities, useful commercial content, direct answers, and credible expertise they can retrieve and understand.
Blackout improves Shopify visibility by connecting technical SEO, collection and product architecture, internal linking, commercial search intent, content consolidation, conversion paths, and clear business signals. The goal is to make the storefront easier to discover in search and easier for answer engines to understand, cite, and recommend.
See the defined scope for SEO + AI Search consulting, and use our Shopify collection SEO audit guide to assess architecture, filters and buying guidance.
Authority also comes from outside the storefront. Consistent business information, legitimate reviews, founder expertise, brand mentions, partnerships, and third-party references help reinforce who the business is and why its information should be trusted.
Explore Blackout's Demand SignalsDifferent ecommerce models. Different economics.
Shopify growth depends on how the business actually makes money.
There is no universal ecommerce playbook. Acquisition, conversion, retention, merchandising, and margin behave differently depending on the product, purchase cycle, customer value, and business model.
Direct-to-Consumer
Balance paid acquisition, storefront conversion, repeat purchase, creative testing, customer value, and contribution margin as the brand scales.
High-AOV Ecommerce
Longer consideration cycles require stronger product education, trust, remarketing, attribution, and conversion paths before a customer buys.
Repeat-Purchase Brands
Retention, reorder behavior, lifecycle marketing, customer value, and acquisition economics matter as much as the economics of the first purchase.
Large Catalog + Merchandising
Collection architecture, search visibility, product discovery, merchandising, internal linking, and conversion paths determine how efficiently demand turns into revenue.
Scaling Shopify Brands
As spend grows, Blackout focuses on channel efficiency, attribution, conversion, customer economics, and where the next growth dollar should actually go.
Utah + Nationwide Ecommerce
Blackout combines deep Utah ecommerce experience with nationwide Shopify work across acquisition, SEO, conversion, analytics, retention, and growth strategy.
Lehi roots / Shopify experience
Utah Shopify expertise with nationwide ecommerce experience.
Blackout is based in Lehi, Utah. Founder Benjamin Nieporte is a longtime Shopify Partner and ecommerce expert with hands-on Shopify experience dating to 2011 and 100+ Shopify jobs completed for brands across the United States.
Blackout has extensive experience working with Utah ecommerce businesses while also supporting brands nationwide. That combination brings local market context without limiting the work to one geography.
The focus stays connected across paid acquisition, Shopify conversion, SEO, analytics, retention, attribution, customer economics, and profitable growth.
Straight answers
Shopify growth questions we hear often.
What does Blackout help Shopify brands improve?
Blackout works across paid acquisition, SEO, storefront conversion, merchandising, retention, analytics, attribution, customer value, and ecommerce economics. The goal is profitable customer growth rather than simply more traffic, orders, or platform-reported ROAS.
Does Blackout manage Shopify paid acquisition?
Yes. Blackout can work across Google Ads, paid search, Meta and paid social, remarketing, and acquisition strategy while connecting channel performance to storefront conversion, customer value, retention, and contribution margin.
Can Blackout improve Shopify SEO and AI visibility?
Yes, but no honest consultant can guarantee rankings or AI citations. Blackout improves the signals search and answer engines can use by strengthening technical SEO, product and collection architecture, internal linking, commercial content, entity clarity, direct answers, conversion paths, and credible authority.
How does Blackout measure profitable Shopify growth?
Blackout looks beyond clicks and platform conversions to metrics such as customer acquisition cost, storefront conversion, repeat purchase, customer value, contribution margin, retention, channel efficiency, and attributable business value.
Does Blackout only work with Utah Shopify businesses?
No. Blackout is based in Lehi, Utah and has extensive experience with Utah ecommerce businesses, but works with Shopify and ecommerce brands nationwide.
What makes a Shopify brand a good fit for Blackout?
A strong fit is an established ecommerce business with a real growth constraint, enough operating capacity to act, access to useful marketing and Shopify data, and a willingness to evaluate acquisition, conversion, retention, and measurement as one connected system.