HALFTEE | Shopify Website & Marketing Case Study
Utah fashion · Website design and development · SEO · Paid media
For roughly five years, Benjamin Nieporte managed website and marketing work for HALFTEE, a Utah fashion brand. The relationship connected the online storefront with search, advertising, attribution and affiliate marketing as the company expanded beyond its early mall-kiosk roots.
Supporting a growing fashion brand
HALFTEE began as a mall kiosk before building a broader online presence. During the period Benjamin worked with the brand, it grew quickly, became a fashion trend across the country, and appeared on HSN and QVC. These milestones describe the brand’s progress during the relationship; they are not a claim that any one campaign caused the growth or secured the appearances.
Scope of work
- Managed website design, development and ongoing updates.
- Managed search engine optimization and pay-per-click advertising.
- Managed marketing attribution and affiliate networks.
Coordinating the storefront and acquisition work over several years gave the brand a connected approach to its online presence. The work was tailored to the business and evolved during the engagement.
Explore the work
Read the Shopify Partner Directory reviews, including HALFTEE’s review, or visit HALFTEE’s current website. The current site may have changed since the work described here.
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